Mine To Market Initiative

Africa is a leading supplier of gold and gemstones, exporting these precious resources across the globe for beneficiation. However, the future of Africa’s gemstone industry depends on ethically sourced and responsibly mined gemstones that appeal to socially conscious consumers who care about the provenance and production processes behind the jewelry they wear.

Globally, traceability and legal origin are becoming essential standards for the gemstone and gold business. Consumers and jewelers are increasingly aware of the social and environmental impact of their purchases, driving demand for responsibly sourced gemstones. Despite this shift, challenges persist in accessing transparent information about the origin, sourcing practices, and those involved in Africa’s supply chains.

AWEIK aims to transform this narrative by creating direct linkages between African gemstone sellers and regional and international buyers. This commitment emphasizes ethics in the gemstone supply chain, supporting artisanal miners and communities, ensuring verifiable origins and traceability, and adhering to environmental, health, and safety regulations.